When most people get in this space, they usually do one of two things: either they start Googling and asking entrepreneurs they know for advice, or they do nothing because the thought of trying to start a business with no prior knowledge seems cumbersome — you know, the old “fight–or–flight” response.
Googling or asking for advice can have value. However, depending on these means alone falls short because, regardless of how much information you find online or how experienced an entrepreneur is, the information or experience is tied to someone else’s identity. So, I can almost guarantee that you’ll feel misaligned at some point. As for doing nothing — well — doing nothing does nothing! Starting the business only seems colossal because you’ve not yet tapped into the power of your identity.
Fresh Ideantity is an opportunity to unlock the possibility of building on YOUR idea using YOUR identity!
It is the single raw material you use to create everything in your world. However, if you’re not aware of these truths, you risk misappropriating this most valuable material. For a business owner, this misappropriation manifests as consistently over-committing, not attracting ideal clients (or any clients at all in some cases), feeling disconnected, and, ultimately, becoming worn out with your work.
My goal is to help you — the new entrepreneur — to avoid these pitfalls. I believe that if you lead with identity everything else will follow. What I mean is that aligning with identity creates a flow in which who you are informs your decisions. In this flow, you’ll know what you can handle and you’ll be connected to your work and the people you desire to work with.
We will begin the course with a truncated version of our signature Identity Storyboarding process to take steps toward uncovering who you are at your core.
We will take some time to deep-dive into your idea to find out where is comes from, what it’s connected to, and who it’s meant to serve.
Once we’ve finished connecting all the details, we will start shaping your business’s messaging, mission, and values.
The work that I do now is focused on helping clients identify breakdowns by discovering their true identity. I want them to experience the power that I feel now — the power of creating out of identity and serving out of overflow. I am not simply teaching people how to “brand” their business. I am teaching them how to create and position an aligned business using the supernormal power of identity.
2:00pm to 3:30pm (EST)
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