Your identity is the supernormal quality that makes you unlike anyone else and enables you to do what no one else can do. It is the single raw material you use to create everything in your world. However, if you’re not aware of these truths, you risk misappropriating this most valuable material. For a professional or business owner, this misappropriation manifests as consistently over-committing, not attracting ideal (or any) opportunities or clients, feeling disconnected, and, ultimately, becoming worn out with your work.
I get it! You have so many things to consider… How do you manage all the moving parts? How will you get clients? How can you get a promotion? How much will you charge for services? (…and the list goes on) However, I believe that if you lead with identity everything else will follow. It’s this belief that inspires the work I do.