Your identity is the supernormal quality that makes you unlike anyone else and enables you to do what no one else can do. It is the single raw material you use to create everything in your world. However, if you’re not aware of these truths, you risk misappropriating this most valuable material. For a business owner, this misappropriation manifests as consistently over-committing, not attracting ideal clients (or any clients at all in some cases), feeling disconnected, and, ultimately, becoming worn out with your work.
I get it! As a business owner you have so many things to consider… What products or services will you offer? How will you get clients? How much will you charge for services? (…and the list goes on) However, I believe that if you lead with identity everything else will follow. It’s this belief that inspires the work I do.