A Cohort for Identity-aligned Business Owners
develop an identity strategy from start to finish
The identity strategy provides business owners with a holistic approach to creating a marketable business.
Developing an identity strategy includes…
Aligning ideas with identity
Gaining clarity on who/what “fits” and will produce for both the business & clients
Creating clear, concise messaging that resonates with ideal clients
Connecting to resources that will aid in fulfilling business objectives
Components of Identity Strategy
Identity Strategy is an actionable plan designed to keep business owners aligned with the Mentality, equipped with tools for the Manageability, and focused on maintaining the Momentum of the business.
Mentality focuses on shaping your perspective to position the business.
Your values determine your mission. Your mission determines your messaging. Your messaging determines your positioning.
Manageability focuses on developing a plan for consistently “showing up.”
It is important to have a plan for effectively and simply managing the many moving parts of your business to give clients & audience a consistent experience.
Momentum focuses on planning for the scalability of the business.
Planning for success means strategizing to build enough momentum to fulfill future business objectives that are not immediately attainable.
Meet the Instructor
Hi, I'm Michael Andrew Weston!
If you’re looking for a professional bio, sorry in advance! I think it’s more important to tell you about my knack for knowing. It’s what makes the work I do supernormal. Some would say I have a third eye, I’m intuitive, clairvoyant, or even prophetic. Regardless of how you language it, it is this knowing that enables me to aid people in getting to the core of their identity. I know when joy, judgment, resistance, surrender, faith, and/or fear are at work. I use this to challenge individuals I work with to dig deeper and to find the truth. I believe that if we can get to the truth, we can tap into pure identity and present a business in its truest form.
Identity Storyboarding is an auditing process that involves deep diving into the business owner's experiences — both past and present — to discover the core and essential elements of their identity.
HERE’S HOW THE PROCESS WORKS
The Course — The Conflict — The Clarity
About Supernormal: The Sessions
This is a 6-week cohort program that equips business owners with the tools to develop an identity strategy that will help them lead an identity-aligned business.
Throughout the program, I teach the principles of the Mentality, Manageability, Momentum framework to empower cohorts to discover and align with their core identities. I also introduce them to the Identity Flow Hack, which is designed to help identify and replace the sources of misalignment that disrupt the identity flow.
By the end of the program, cohorts will have clearly defined their values, mission, messaging, programs, products, services, and objectives. They will also have the opportunity to present their identity strategies to receive peer and instructor feedback to fine tune.
HERE’S WHAT THE SESSIONS INVOLVES
Identity Strategy Guide
The strategy developed while working through the Mentality, Manageability, Momentum framework will be compiled into a single document known as an Identity Strategy Guide.
This document is meant to serve as a handbook to hold the business owner accountable to making identity-aligned decisions about their business.
HERE ARE SOME WAYS THE GUIDE CAN BE USED
When building out a marketing plan, business owners can pull from the guide to find campaign inspiration or refer to it to ensure that a campaign aligns with overall business values, mission, and messaging.
What Past cohorts are Saying
Apply to JOIN THE COHORT
The cohort runs July 7, 2021 to August 11, 2021.
There are only ten slots available for Supernormal: The Sessions.
Cohorts will be selected upon review of their applications.
Before applying, please ensure that you are available for all the following dates.
Lessons on Identity — Understanding Mentality
July 7, 2021 at 6:30pm (EST)
Lessons on Identity — Understanding Manageability
July 14, 2021 at 6:30pm (EST)
Lessons on Identity — Understanding Momentum
July 21, 2021 at 6:30pm (EST)
Understanding the Identity Strategy Guide
July 28, 2021 at 6:30pm (EST)
Open Office Hours
August 4, 2021
6pm to 8pm (EST)
Identity Storyboarding Sessions
Between July 26 & August 3, 2021
(Individual sessions will be scheduled with cohorts)
Presentations & Peer Reviews
August 11, 2021 at 6:30pm (EST)
The fee for this 6-week program is $1000.
A non-refundable deposit of $250.00 (USD) will be due by July 1, 2021.
The remaining balance will be due by July 26, 2021.