home / About Michael
I've spent over a decade immersed in creativity, navigating the intricate waters of identity.
What fuels my passion isn’t simply the act of building brands; it’s the journey of unearthing and articulating the essence of who we are. I find amusement in the phrase “thinking outside the box”—because in my world, the box isn’t even a consideration! My mission is clear: I aim to assemble a Supernormal Squad, a collective that delves into projects designed not only to ignite joy but to inspire significant reflections on identity.
At the heart of my approach is the belief that building relationships is essential.
I don’t just work with clients; I engage in transformative partnerships, ensuring that every detail of their identity and vision is nurtured and allowed to flourish. My creative process is as diverse as it is intentional — whether it’s through art direction, developing captivating content, styling, or crafting campaign concepts, I possess a toolkit that is adaptable and ready to delve into the complexities of identity.
I perceive myself as a visionary leader who recognizes that true creativity is birthed in an inclusive environment. I don’t simply lead; I cultivate spaces where individual identities can flourish, encouraging emerging talents to explore their unique voices. My involvement in organizing key events like Indiana Fashion Week embodies my commitment to building community and amplifying creative expression, fostering an environment where everyone can embrace their unique identities.
When people speak of Supernormal, it reaches far beyond conventional branding; it represents a philosophy of identity exploration. It’s about dismantling norms, celebrating authenticity, and discovering that distinctive “I.T.” factor that propels us towards creative greatness. After all, why merely seek to make an impact when we can create a platform for a revolution in identity and self-expression?
