Identity strategy sits at the intersection of professional/business development, branding, and marketing. It provides clients with an identity-focused approach to building their careers or businesses by aligning ideas with identity, gaining clarity on who and/or what “fits” (i.e. will produce for both you and others), creating clear & concise messaging that resonates with ideal companies or clients, and connecting to resources that will aid in fulfilling professional objectives.

It is an actionable plan designed to keep business owners aligned with the Mentality, equipped with tools for the Manageability, and focused on maintaining the Momentum of their careers or businesses.

Use Your Identity
to build your career or business.

The Components of Identity Strategy...

Mentality focuses on shaping your perspective to position you.

Your values determine your mission. Your mission determines your messaging. Your messaging determines your positioning.

Manageability focuses on planning for consistently ”showing up.”

It is important to have a plan for effectively and simply managing the many moving parts of your career or business to give others a consistent experience.

Momentum focuses on planning for scalability.

Planning for success means strategizing to build enough momentum to fulfill future professional or business objectives that are not immediately attainable.

Developing an
Identity Strategy Guide

The strategy developed while working through the Mentality, Manageability, Momentum framework will be compiled into a single document known as an Identity Strategy Guide. This document is meant to serve as a handbook to hold the client accountable to making identity-aligned decisions about their career or business.

Here are just a few ways the guide can be used...

1. Campaign Development
When building out a marketing plan, the guide can provide campaign inspiration or serve as a reference to ensure that a campaign aligns with overall values, mission, and messaging.

2. Product or Service Development
The guide can serve as a reference to ensure that ideas for products, services, opportunities, etc. align with identity & overall objectives, and meet the criteria for manageability. The guide may also outline plans for specific products/services, or initiatives to be launched in the future.

3. Visual Branding
In the visual branding process, clients can pull from the values, mission, and messaging to inform the creative direction and design of visual assets. They may also look to objectives to create an aesthetic that will be relevant to future growth and opportunity.

4. Realignment
It is possible that aspects of a career or business may feel misaligned from time to time. If this happens, the guide can serve as a tool to remind the client of and realign them with the values, mission, and objectives that are aligned with their identities.